United States

2019

Volaris Starkey Ranch

Entrant Company

Robinson Creative Inc

Category

Website

Client's Name

Waypoint Residential LLC

Sub-Category

Property / Developer

Volaris is the new way of living life on the outskirts of the city. Complete with the latest innovation and all-inclusive amenities, these communities provide warm stylish residences. Volaris Starkey Ranch is the first of several apartment communities. Life here is full without the expense of similar new offerings. This is Life at First Sight?? Where residents embrace their new home and all its advantages. <br><br>Robinson Creative establishes the Volaris national brand with identity, print, signage, web presence and marketing. The approach is classically inspired with a look to the ?now.? Inviting colors are combined with organic, relatable, simple textures and diagonal angles. Color blocks are utilized with distinctive angles that mirror the logo?s iconic ?V.? Fonts are clean and progressive while images are fresh and appealing.<br><br>The website continues the brand and engages prospects with diverse images, scroll animation, hover illumination, animated tours, targeted response forms, roll-over unit finish details and more. It is designed to evolve as the community evolves. The website is a tool for the community to reach its market while including residents in the journey with a resident portal system. <br><br>Potential residents may lease a specific unit 24/7 as the site connects them directly to the community&amp;amp;#039;s management system. Prospects can quickly access area hotspots, driving directions, local art, and entertainment with an integrated map. It also encourages existing residents to stay involved with live Instagram posts with an innovative shifting visual presentation. The site is designed with CMS (Content Management Software), allowing the client to locate and insert new hotspots, update gallery photos, hours, amenities and more.

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