MUSE Silver

2019

Women In Action

Entrant Company

CXO Strategies FZ LLC

Category

Integrated Marketing - Internal Campaign

Client's Name

Dell

Country / Region

Uganda

On Women's day each year, Dell motivates the women workforce and makes them feel special. Our role? To come up with cost effective and creative ideas to felicitate the ladies. The challenge? over 50 women and a super tight budget of $1200. The results? A beautiful daily happiness tracker hand book branded with the Dell action group - Women in Action; Colorful stickers and posters with personality messages and a scented candle with a message that says Never Let You Motivation Burn Out!

Credits

Kavitha Rajasekhar
Sreejith Nambiar
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