MUSE Silver

2019

CONVICTION

Entrant Company

BEAMY

Category

Video - Consumer Product / Services

Client's Name

LONGINES

Country / Region

China

BEAMY has seen Longines through three consecutive Chinese Valentine's Day, to compose the harmony of love's overture. The Chinese Valentine's remains an important day of commerce across China, with brands putting out love-themed publicity. Standing out amongst the plethora of brands, especially within the category of luxury timepieces, and establishing this Longines' unique expression of love, is the critical challenge. Romance for eternity; marital harmony: This has been Longines' definition of love, while elegance underscores the brand's tonality. With Longines definition of love as the point of departure, we used a love story that is both accessible while bundled in meaning to convey Longines' brand of love to consumers. <br>From "The Gift" starring Eddie Peng in 2016 in Chantilly, France, "Courage" starring Lin Chi-lin in Shanghai in 2017, and 2018, returning to the romantic capital of Paris - starring Zhao Liying, "Conviction". In this road to love, a sincere spirit and bold expressions are mere beginnings. As the saying goes, it's easy to fall in love, but harder to live in harmony with its flames - how to persevere with this love is still the most critical. As such, we decided on "Conviction" as the theme. In elevating love to greater heights, the perseverance of our love for our partner through think and thin is what makes this romance lifelong. The solid and steady character of Zhao Liying then becomes the perfect choice for this presentation of a persevering love within the framework of everyday unpredictabilities. Continuously building the definition of Longines' love and portraying this love to consumers creates a connection between them and emotional expression. At the same time, in this momentum of love expression, particularly during the Chinese Valentine's Day, Longines emerges as a brand that really leaves its mark.<br>

More Silver Winners
Marketing & Promotional
2019
MUSE Advertising Awards - Cannabis Public Education Campaign
Liquor, Gaming and Cannabis Authority of Manitoba

Entrant Company

ChangeMakers: An Argyle Company

Category

Marketing & Promotional - Poster Series

Country / Region

Canada

Integrated Marketing
2019
MUSE Advertising Awards - Women In Action

Entrant Company

CXO Strategies FZ LLC

Category

Integrated Marketing - Internal Campaign

Country / Region

Uganda

Corporate Identity
2019
MUSE Advertising Awards - SoundRevel Logo
SoundRevel

Entrant Company

Kre8ive Partners

Category

Corporate Identity - Logos

Country / Region

United Kingdom

Student Submission
2019
MUSE Advertising Awards - Bus Buddy
Drexel University

Entrant Company

Drexel University

Category

Student Submission - Student Web / App

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy