Snip. Chop. Dye. was part of a 2017 gear campaign developed for current and future students of The Templeu2014A Paul Mitchell Partner School. By providing hip, modern apparel and merchandise that appealed to their student body, the campaign raised awareness for the school and promoted these future professionals. <br><br>The campaign showcases a super simplistic graphic of hair strands in a modern white and black palette that falls within the Paul Mitchell brand.