2019

Giant Food Stores: Local Campaign

Entrant Company

Viscul

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Giant Food Stores

Country / Region

United States

Looking to highlight their partnerships with local produce growers, Giant Food Stores tasked us with bringing a fresh perspective to their 2018 Local Campaign. In addition to the traditional television commercials and online video content, we added Facebook Instant Experiences to this year's campaign efforts resulting in more than a 30% increase in online engagement for their digital team.