United States

2019

Augmented Reality Accent TV

Entrant Company

Trekk

Category

Experiential & Immersive

Client's Name

International Paper

Sub-Category

Augmented Reality (NEW)

International Paper is one of the world?s leading producers of fiber-based packaging, pulp, and paper. Accent Opaque is its premium paper line, beloved by designers, printers, and paper merchants for its ability to keep colors true with enhanced whiteness and brightness.<br><br>As part of the launch of our rebrand of International Paper's Accent Opaque line, we created an augmented reality traffic driver for their booth at Adobe MAX 2018. Adobe MAX is known as the Creativity Conference, so our intent was to craft an interactive experience that would speak directly to the design community while giving them a chance to touch and feel Accent Opaque for themselves.<br><br>Retro-themed paper-craft television sets made with Accent Opaque paper bring the Accent brand story to life via multiple augmented reality ?channels,? each in a different vintage throwback style. Scan each channel card with International Paper's app to bring up the next video, continuing the story. The videos we created demonstrate the evolution from the iconic logo that midcentury designer Lester Beall created for International Paper in the 1960s to Accent's modern rebrand.<br><br>Adobe MAX attendees constructed their own Accent TVs and were then encouraged to ?put their Accent on? them by designing their own channels and sharing their creations on social media. Since the event, we have used the TVs to send additional AR content and communication to attendees, maintaining an ongoing conversation around the Accent brand.


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