Singapore

2019

Zen Koi Game Jewelry

Entrant Company

VECTOR GEMS TECH PTE. LTD.

Category

Integrated Marketing

Client's Name

LandShark Games Pte Ltd

Sub-Category

Integrated Marketing Materials

LandShark Games is a game developer in Singapore. One of its game titles is Zen Koi 2, a mobile game published on Appstore and Google Play with over 10 million downloads. The gamers of Zen Koi 2 are located in 40+ countries, 70% of which are female. Zen Koi 2 is a strategic collection game where players breed, hatch and ascend their Koi into beautiful Dragons. With over hundreds of patterns to collect and curious prey to catch, Zen Koi 2 is an immersive game that helps players to relax and meditate. On LandShark's request, Vector Gems team started to design various Koi patterns with a range of colours into earrings, pendants, rings and bangles. This collaborative design captures the grace and beauty of a Koi, through precious stones with a glossy finish. Players who purchase any jewelry set can look forward to a high quality product, and bonus in-game currency. Made with only the best quality, each piece is crafted with care and lovingly wrapped with bonus in-game pearls for Zen Koi 2.


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