Building up a recognizable brand identity and creating attractive product packagings for a new potato chips brand. In order to create a lasting impression and to distinguish our healthier, non-fried potato chips from the rest in the market, we use vibrantly illustrated packaging as a means to bring out the brand?s identity and the product?s features. Various themes and colors are implemented to differentiate between the flavors, while iconic elements and white blank frame on the package help maintaining a unified brand identity.
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