2019

Banknote Lifecycle

Entrant Company

Explanimate!

Category

Video - Banking

Client's Name

Reserve Bank of Australia

Country / Region

Australia

Our client wanted to create video that would explain to the public of Australia, the lifecycle of a bank note. However they didn't want to do this in a boring, literal way. They allowed us to pitch this concept of a theoretical 3d "factory" that prints and paints notes, and sends them on their merry way. <br>We created a conceptual world that gets across the key messages - but in a way that doesn't put you to sleep.

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