United States

2019

iHelp

Entrant Company

Miami Ad School San Francisco

Category

Student Submission

Client's Name

Apple

Sub-Category

Student Web / App

Brief: <br>Connect an audience of your choosing to a product or service from a global brand.<br><br>Solution:<br>In today&amp;amp;amp;#039;s world, stress, work and responsibilities are on the dramatic rise. People continue to push themselves to attain their goals and handle their responsibilities. That means less sleep, more nicotine, alcohol and narcotic consumption, and added stress, which combined together puts people&amp;amp;amp;#039;s mental and physical health in great risk. The problem is also amplified with our dependence on and excessive use of technological devices.<br><br>The problem is that people do NOT think they should take a break. And when they do, they feel guilty because they feel the need to push themselves further. They think their body is playing tricks on them or that they are slacking off because everybody else is working so much harder than them. So how can we truly know when our bodies need a break? iHelp is here to tell you when you really need a break, and how to productively make use of one. <br><br>The world needs an accurate predictor of fatigue people can depend on, so that they could know when they are slacking off, and when do their bodies really need a break. It will get all their hard work and the time spent on it to pay off, without paying the real price of not taking a break.

Credits

Hatem El Akad
Donghoon Lee
Paola Delgado Cornejo
More Gold Winners
2019
Turkey

Entrant Company

STANDBY CREATIVE GROUP

Sub Category

Integrated Marketing Campaign

2019
Italy

Entrant Company

Dario Calonaci

Sub Category

Corporate Identity, Others

2019
United States
Vivaldi Music Academy

Entrant Company

Vivaldi Music Academy

Sub Category

Event Marketing

2019
United States

Entrant Company

OC Creative

Sub Category

Self-Promotion