MUSE Gold

2019

iHelp

Entrant Company

Miami Ad School San Francisco

Category

Student Submission - Student Web / App

Client's Name

Apple

Country / Region

United States

Brief: <br>Connect an audience of your choosing to a product or service from a global brand.<br><br>Solution:<br>In today&amp;amp;amp;#039;s world, stress, work and responsibilities are on the dramatic rise. People continue to push themselves to attain their goals and handle their responsibilities. That means less sleep, more nicotine, alcohol and narcotic consumption, and added stress, which combined together puts people&amp;amp;amp;#039;s mental and physical health in great risk. The problem is also amplified with our dependence on and excessive use of technological devices.<br><br>The problem is that people do NOT think they should take a break. And when they do, they feel guilty because they feel the need to push themselves further. They think their body is playing tricks on them or that they are slacking off because everybody else is working so much harder than them. So how can we truly know when our bodies need a break? iHelp is here to tell you when you really need a break, and how to productively make use of one. <br><br>The world needs an accurate predictor of fatigue people can depend on, so that they could know when they are slacking off, and when do their bodies really need a break. It will get all their hard work and the time spent on it to pay off, without paying the real price of not taking a break.

Credits

Hatem El Akad
Donghoon Lee
Paola Delgado Cornejo
More Gold Winners
Publication
2019
MUSE Advertising Awards - Patriot Tales Comic Book
Valley Forge Tourism & Convention Board

Entrant Company

Valley Forge Tourism & Convention Board

Category

Publication - Other Publication ___

Country / Region

United States

App
2019
MUSE Advertising Awards - Customer First Application
KoçSistem Bilgi ve ?leti?im Hizmetleri A.?.

Entrant Company

KoçSistem Bilgi ve ?leti?im Hizmetleri A.?.

Category

App - Business

Country / Region

Turkey

Integrated Marketing
2019
MUSE Advertising Awards - Giant Food Stores: Local Campaign

Entrant Company

Viscul

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Photography
2019
MUSE Advertising Awards - Kwik-E-Mart
Simpson 3D

Entrant Company

LHWH Advertising & PR

Category

Photography - Travel / Tourism

Country / Region

United States