For the Arctic Vans website, our goals were to create a brand for the company, educate the public on all of the great products and services, and also offer quotes and generate sales leads. "Cold. Crafted. Clean." was the client's new slogan, so we lead the charge on the brand, using a particular writing style, as well as an overall color manipulation of all photography? making everything look clean and cold. Of course, we utilized a lot of Polar Bear photos to reinforce the brand logo. Upon launch, quote requests increased very dramatically, as did overall visitors.
Technology / Science