2019

Bad Harriet

Entrant Company

helium creative

Category

Strategic Program - Brand Strategy Campaign

Client's Name

Hotel Jerome

Country / Region

United States

Located in the basement of the historic Aspen Times building in Aspen, Colorado [home of Auberge Resorts? Hotel Jerome] ? Bad Harriet is a bar that allows a guest to explore their darker side. This branding project was like no other. We had the opportunity to build a brand concept around the wife of the hotel?s original developer and proprietor, Jerome B. Wheeler, creating a cheeky narrative twist to Harriet?s otherwise well-behaved persona.<br><br>Apart from naming the bar and its specialty drinks, we developed the brand experience, and designed all the restaurant collateral. This really is a playfully mischievous brand.