United States

2019

Bad Harriet

Entrant Company

helium creative

Category

Strategic Program

Client's Name

Hotel Jerome

Sub-Category

Brand Strategy Campaign

Located in the basement of the historic Aspen Times building in Aspen, Colorado [home of Auberge Resorts? Hotel Jerome] ? Bad Harriet is a bar that allows a guest to explore their darker side. This branding project was like no other. We had the opportunity to build a brand concept around the wife of the hotel?s original developer and proprietor, Jerome B. Wheeler, creating a cheeky narrative twist to Harriet?s otherwise well-behaved persona.<br><br>Apart from naming the bar and its specialty drinks, we developed the brand experience, and designed all the restaurant collateral. This really is a playfully mischievous brand.

More Platinum Winners
2019
United Kingdom
Concept piece - Wacom not an official client

Entrant Company

Smoke & Mirrors

Sub Category

Magazine AD Single

2019
United States

Entrant Company

Banana Republic, Gap Inc.

Sub Category

Branded Content

2019
United States
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Sub Category

Nonprofit

2019
United States

Entrant Company

Imarc

Sub Category

Business to Business