MUSE Gold

2016

Where it all Starts: Rural Alberta with AAMDC

Entrant Company

Urban Video Inc

Category

Video - Public Relations

Client's Name

Urban Video Inc

Country / Region

Canada

Started in 1909, the AAMDC represents and advocates for 69 rural municipal governments across the province. They sought a promotional video that raises awareness of rural Alberta communities, their innovative practices, and collaborative successes, all while educating the viewers on the vital importance of the industries that call rural Alberta home.

The call to adventure started when the narrator's "urban" friend challenged him and claimed that rural Alberta is less valuable to Alberta's economy than the cities. The narrator invited this friend: Doug - to travel with him and meet the people, places and industries of rural Alberta for himself. Well, Doug no-showed, but the crew decided to teach him a lesson anyways by bringing a life sized cardboard cut-out of him along.

We wanted the video to have a map element so that viewers would have an idea of where we were travelling in the province. So we created an animation modelled off of a smart phone map app. The post-production team sourced music that had modern, indie sound, as well as a bit of country twang.

More Gold Winners
Video
2016
MUSE Advertising Awards - RV Vintage Mountain Spot
Lassen Motion

Entrant Company

Lassen Motion

Category

Video - Animation

Country / Region

United States

Website
2016
MUSE Advertising Awards - Ledridge Lighting Website
Rnine Creative

Entrant Company

Rnine Creative

Category

Website - Coporation

Country / Region

United Kingdom

Marketing & Design
2016
MUSE Advertising Awards - 2016 SilencerCo Identity Guide

Entrant Company

SilencerCo LLC

Category

Marketing Branding & Design - Corporate Identity

Country / Region

United States

Photography
2016
MUSE Advertising Awards - SILENCE
twentyfourone // motion picture gmbh

Entrant Company

twentyfourone // motion picture gmbh

Category

Photography - People / Portrait

Country / Region

Germany

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy