VBA, formerly known as Vision Benefits of America, has been providing companies with competitive vision coverage for more than 50 years. When they decided to expand their product offering beyond vision, the company underwent a total rebrand. MarketSpace worked on a new brand identity, including logo, palette and key messaging. A core part of the rebrand was also a new website. MarketSpace wrote, designed and implemented their new site.
NC Press Release
Cause-Related / Sponsorship