SME.org

SME is an association of professionals, educators, and students committed to promoting and supporting the manufacturing industry.<br> <br>The overall project is defined as the strategic redesign and reimplementation of SME.org on a new CMS platform. It also included a series of research activities for SME.org, designed to ensure the redesign and implementation processes are user-centric. <br><br>It sought:<br> <br>? A focus on membership growth.<br>? To improve customer experience of members, partners, and the business analysis professional community while maximizing functionality and efficiency.<br>? To implement an integrated solution that will support content management strategy.<br>? To present an engaging, interactive, and modern website.<br>? To help customers find what they are looking for and find it faster. IIBA expressed interest in improving website navigation, improving search functionality, and deliveingr personalized content.<br> <br>Some of the key goals and objectives of the project:<br> <br>? Support SME?s desire to promote the value of manufacturing, improve the perception and dispel myths of the manufacturing industry, and develop the next generation of workforce.<br>? Create a central location for outlining the value of SME?s various brands and creating simple, effective paths to those assets that continue to reside on other web properties.<br>? Development of a solution architecture that allows for layout flexibility and the ability in the future to continuously improve the access and use of contemporary engagement strategies such as targeting, social integrations, and federated search of all web properties.<br>? Provide an engaging web presence that quickly demonstrates the value of SME. <br>? Improve the overall SME brand and voice while working with SME?s other brands.<br>? Build an updated sitemap based on user research, to improve content findability and cross promotions of SME?s other brands.<br> <br>Brightfind developed a design system for SME that uses striking imagery, a bold color palette, and a mobile-centric responsive layout that feels streamlined and energetic.<br>