Boombox / Telephone / Family

Hearing loss affects 10% of all Canadians, especially those over 55. Studies show many people leave their hearing problems untreated for as long as seven years, partly because of the embarrassment and shame associated with wearing hearing aids.<br><br>Connect Hearing is one of the leading providers of hearing aid solutions in Canada. They want to target the Cantonese speaking Chinese Canadian market in Vancouver. They realized that the marketplace is very competitive with many operators. <br><br>Connect Hearing wants to break through the clutter using a light-hearted approach to help seniors realize they have a hearing problem. In this magazine ad campaign, each ad gently identifies a common symptom, helping them to feel less reluctant to take action and seek help by wearing proper hearing aids, which can help to improve their quality of life.<br><br>PLEASE REFER TO THE ATTACHED PDF FOR COPY TRANSLATION. THANKS.