2020
Entrant Company
Category
Client's Name
Country / Region
As a part of our ongoing creative services commitment to Appalachian Brewing Company, we were asked to create an outdoor campaign designed to attract the target market of ABC, and promote the beer, food, soda and lifestyle of the local micro brew enthusiast.
The best part about this project was the creative process. Artie (Managing Partner of ABC Brew) and Chad (JC Creative Director) sat inside the bar of one of the client's brew pubs using crayons, normally reserved for the customers' children, and scribbled out our ideas on the backs of paper kids menus. After several concepts, and even more ABC beers, the outdoor campaign was born.
The campaign amounted to two billboards, which were displayed in the city of Harrisburg, PA, and 3 sides of their largest beer and soda delivery truck.
Credits
Entrant Company
Jump Creative
Category
Website - Food & Beverage
Country / Region
United States
Entrant Company
Zulu Alpha Kilo
Category
Video - Nonprofit
Country / Region
Canada
Entrant Company
Visibly Connected
Category
Website - Utilities
Country / Region
United States
Entrant Company
Ecolane USA, Inc.
Category
Advertising - Advertising Campaign
Country / Region
United States