The Salt Group - Showcasing Sleek and Smart Design

The Salt Group finds unlikely properties and refurbishes them into unrecognisably sleek homes, with vision and design leading their transformative process. They came to us to bring this style and consideration for detail into their web presence. We’ve rebranded them to appear as approachable, trustworthy and caring while also qualified and knowledgeable.

The new website is aimed at people wanting to buy properties, people that are considering selling land, and people that would be interested in working with TSG. This is why it was important not only to show that the group cares about designing and building the products, but also that they are able to maximise the land values, as well as giving reassurance that they are a professional, safe pair of hands to go to.

We’ve designed and built the website with all of the above in mind, while showing a clear creative focus, a modern approach, and clean pages showing subtle movement. The platform is now the perfect showcase for their stunning portfolio of design, clarifying for the user what The Salt Group is all about, giving the information they need, and the needed point of contact that translates the brand’s vision.