Faux Sale

Furious Furs is a new faux fur brand with limited awareness. Our challenge was to draw shoppers to their pop-up store—the company’s first dedicated retail space-- during the busy Black Friday season. Everyone’s on the lookout for big savings around Black Friday—the period when retailers offer their deepest discounts. We thought this was the perfect time to remind shoppers there are more important things to save than money. We created a sales event that promised big savings, just not the kind people were expecting. Each sales tag, window display and in-store poster played off familiar sales slogans with an ethical twist.