MUSE Silver

2020

Faux Sale

Entrant Company

Zulu Alpha Kilo

Category

Advertising - Point of Purchase

Client's Name

Furious Fur

Country / Region

Canada

Furious Furs is a new faux fur brand with limited awareness. Our challenge was to draw shoppers to their pop-up store—the company’s first dedicated retail space-- during the busy Black Friday season. Everyone’s on the lookout for big savings around Black Friday—the period when retailers offer their deepest discounts. We thought this was the perfect time to remind shoppers there are more important things to save than money. We created a sales event that promised big savings, just not the kind people were expecting. Each sales tag, window display and in-store poster played off familiar sales slogans with an ethical twist.

More Silver Winners
Student Submission
2020
MUSE Advertising Awards - Safe Scan
Microsoft

Entrant Company

Miami Ad School Hamburg

Category

Student Submission - Student Video

Country / Region

United States

Website
2020
MUSE Advertising Awards - Bicycle Night - A Virtual Bicycle Day Experience
MAPS (Multidisciplinary Association for Psychedelic Studies) / Liminalia

Entrant Company

Studio ZIRO

Category

Website - Art & Design

Country / Region

United States

Video
2020
MUSE Advertising Awards - 23 Blind Mice

Entrant Company

West Metro Fire Rescue

Category

Video - Government

Country / Region

United States

Corporate Identity
2020
MUSE Advertising Awards - Whisper Wood Brand Identity Development

Entrant Company

W. BRADFORD

Category

Corporate Identity - Brand Identity

Country / Region

United States