MUSE Silver

2020

Fail Epically

Entrant

Miami Ad School San Francisco and Miami Ad School Miami

Category

Advertising - Advertising Item / Other

Client's Name

Country / Region

United States

Gallery

About The Entry

The world only cares about winning, turning failure into a fear.
Some women have made it to the top. However, most are still unlikely to allow themselves to fail because they’re perceived to be weaker and are judged more harshly than men for their failures.
So at a time where the whole world tells women to win, North Face invites them to fail...epically.
Because failing at something epic is winning in itself.

Featured Media

Credits

Art Director
Valentina Orjuela
Art Director
Monica Andrade
Copywriter
Hatem El Akad
More Silver Winners
Video
2020
2020 MUSE Creative Awards Winner - Mission to Earth
The people of the world

Entrant

NYADO

Category

Video - Music Video

Country / Region

Denmark

Integrated Marketing
2020
2020 MUSE Creative Awards Winner - STATEsville Of MIND
Statesville Convention & Visitors Bureau

Entrant

SocialEyes Consultants LLC dba Spokeology

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Marketing & Promotional
2020
2020 MUSE Creative Awards Winner - AARP HEALTH CLINIC POSTERS

Entrant

AARP

Category

Marketing & Promotional - Poster Series

Country / Region

United States

Video
2020
2020 MUSE Creative Awards Winner - Reality TV - A Dose of Truth
Illinois Department of Health

Entrant

Rescue | The Behavior Change Agency

Category

Video - Government

Country / Region

United States