2020
Fail Epically
Entrant Company
Miami Ad School San Francisco and Miami Ad School Miami
Category
Advertising - Advertising Item / Other
Client's Name
Country / Region
United States
The world only cares about winning, turning failure into a fear.
Some women have made it to the top. However, most are still unlikely to allow themselves to fail because they’re perceived to be weaker and are judged more harshly than men for their failures.
So at a time where the whole world tells women to win, North Face invites them to fail...epically.
Because failing at something epic is winning in itself.
Credits
Entrant Company
Zulu Alpha Kilo
Category
Advertising - Point of Purchase
Country / Region
Canada
Entrant Company
Curion
Category
Advertising - Direct Mail
Country / Region
United States
Entrant Company
Ragsdale Design Group
Category
Video - Property / Developer
Country / Region
United States
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States