2020
Fail Epically
Entrant Company
Miami Ad School San Francisco and Miami Ad School Miami
Category
Advertising - Advertising Item / Other
Client's Name
Country / Region
United States
The world only cares about winning, turning failure into a fear.
Some women have made it to the top. However, most are still unlikely to allow themselves to fail because they’re perceived to be weaker and are judged more harshly than men for their failures.
So at a time where the whole world tells women to win, North Face invites them to fail...epically.
Because failing at something epic is winning in itself.
Credits
Entrant Company
Rescue | The Behavior Change Agency
Category
Strategic Program - Video Campaign
Country / Region
United States
Entrant Company
Forward Push
Category
Website - Education
Country / Region
United States
Entrant Company
C-4 Analytics
Category
Content Marketing - Email Marketing / Newsletter
Country / Region
United States
Entrant Company
Watermark Marketing Management
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United Arab Emirates