2020
Fail Epically
Entrant Company
Miami Ad School San Francisco and Miami Ad School Miami
Category
Advertising - Advertising Item / Other
Client's Name
Country / Region
United States
The world only cares about winning, turning failure into a fear.
Some women have made it to the top. However, most are still unlikely to allow themselves to fail because they’re perceived to be weaker and are judged more harshly than men for their failures.
So at a time where the whole world tells women to win, North Face invites them to fail...epically.
Because failing at something epic is winning in itself.
Credits
Entrant Company
International SOS
Category
Corporate Identity - Brand Identity
Country / Region
United Kingdom
Entrant Company
SIRCHARLES.DESIGN
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
A Willing Participant, Inc.
Category
Video - Nonprofit
Country / Region
United States
Entrant Company
spider bite records
Category
Video - Documentary
Country / Region
United States