2020

Greenwood Financial logo development

Entrant Company

Ragsdale Design Group

Category

Corporate Identity - Logos

Client's Name

Greenwood Financial

Country / Region

United States

RDG wanted to revitalize Greenwood Financial Network’s brand with a sleek, invigorated look and feel to better reflect the purpose of their services while maintaining the integrity of their original color scheme. To meet these goals, RDG conducted thorough research on the psychology and symbolism of color. The result, a palette of blues and greens, reflects notions of growth, fortune, learning, and empowerment. The color palette is accompanied by a bold and elegant sans-serif typeface. Finally, RDG created a logo that emphasizes the initials of Greenwood Financial Network, interlocking each letter in a harmonious combination.