MUSE Gold

2020

2019 Taiwan Lantern Festival in Pingtung

Entrant Company

Pingtung County Government Taiwan

Category

Marketing & Promotional - Poster (Single)

Client's Name

Country / Region

Taiwan

The Taiwan Lantern Festival in Pingtung was the 30th anniversary of the event, and it was its first time to create a venue at a coastal area. Pingtung is a county with advanced industry in agriculture and fishery. With three ocean adjacent to the county, the lives here is deeply connected with the sea. The society is multi-cultural with different ethnicity including hakka, aboriginal, mainland, and new inhabitants. Thus a unique symbol that represents Pingtung was created using the elements of "the ocean, the land, and the people." With the main design of a nerver-ending möbius strip and the colors of blue, green and red, the symbol illustrates an imagine of the ocean surround the land, and the land surrounding the lives; which demonstrates the picture of the sustainability in life and the possibility for future development. The bright color further on represents the enthusiastic and energetic side of the county. This is the first time the Taiwan Lantern Festival uses the idea of "vitality" as the core of the design, instead of using the Chinese Zodiac as it has been done in the past.

Credits

Magistrate/Pingtung County Government
Pan Men-An
Director/Pingtung County Government
Huang Jian-Jia
More Gold Winners
2020
 
MUSE Advertising Awards - Flywire Website Redesign

Entrant Company

Imarc

Category

Website - Financial Services

Country / Region

United States

2020
 
MUSE Advertising Awards - La Brea Bakery's 30th Anniversary

Entrant Company

Matter

Category

Video - Food & Beverage

Country / Region

United States

2020
 
MUSE Advertising Awards - Creative M Studios | Digital Creative Agency

Entrant Company

Creative M Studios

Category

Website - Business to Business

Country / Region

United States

2020
 
MUSE Advertising Awards - Ask The Expert
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Consumer Engagement Campaign

Country / Region

United Kingdom