2020
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Client's Name
Country / Region
The Taiwan Lantern Festival in Pingtung was the 30th anniversary of the event, and it was its first time to create a venue at a coastal area. Pingtung is a county with advanced industry in agriculture and fishery. With three ocean adjacent to the county, the lives here is deeply connected with the sea. The society is multi-cultural with different ethnicity including hakka, aboriginal, mainland, and new inhabitants. Thus a unique symbol that represents Pingtung was created using the elements of "the ocean, the land, and the people." With the main design of a nerver-ending möbius strip and the colors of blue, green and red, the symbol illustrates an imagine of the ocean surround the land, and the land surrounding the lives; which demonstrates the picture of the sustainability in life and the possibility for future development. The bright color further on represents the enthusiastic and energetic side of the county. This is the first time the Taiwan Lantern Festival uses the idea of "vitality" as the core of the design, instead of using the Chinese Zodiac as it has been done in the past.
Credits
Entrant Company
MADMICROBE STUDIOS
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
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Sharkey Advertising
Category
Website - Business to Business
Country / Region
United States
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Alma Audiovisual
Category
Strategic Program - Video Campaign
Country / Region
Spain
Entrant Company
KTWU Washburn University
Category
Video - Entertainment
Country / Region
United States