MUSE Gold

2020

Welcome to Legal

Entrant Company

DeVito/Verdi

Category

Marketing & Promotional - Illustration

Client's Name

Legal Sea Foods

Country / Region

United States

We wanted to make sure that the creative would resonate and connect as much as possible given the passion of our target audience. To do so, we took it back to the 60s and developed a series of psychadellic OOH ads that featured trippy artwork, paired with out funky fish puns to really get people connected. We posted our ads on the most popular transit in our target area, the Boston T train.

Credits

Copy Writers
Vinny Tulley, Alex Ashavarian, Mark Teringo, John DeVito.
Art Directors
Scott Steidl, Yanira Parsons Jones
Executive Creative Directors
Runo Hall, Eric Schutte
Chief Creative Officer
Sal DeVito
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