Anantara Experience Campaign

The Anantara Experience Campaign is our first ever brand-level campaign, global in reach to match our rapid geographical expansion over the last five years. Its aims are to grow awareness of the brand in general, position it as the experiential brand of choice, increase its value in the eyes of potential guests and property owners, and build loyalty among existing guests.
Through a multi-faceted and visually bold campaign, we showcase the sheer array of once-in-a lifetime experiences on offer with Anantara – each drawing on indigenous expertise, showcasing tailored luxury, and highlighting the best of the destination.
Matching our key markets with their favourite destinations, we capture trekking through the jungle alongside an elephant, stargazing over the Indian Ocean, and encountering near-extinct Arabian orxyes in a desert sanctuary.
Campaign languages: English | German | Arabic | Thai
Key Source Markets: UK | USA | Germany | UAE | Thailand
Creative Assets: Videos, print ads, eDMs and newsletters, online banners, brand and partner websites,
brand magazine, static images, and on-property touchpoints.