2020

People Changing Business

Entrant

FG Branddesign

Category

Corporate Identity - Brand Identity

Client's Name

DEXINA

Country / Region

Germany

Being an accompanying service provider, Dexina supports its clients in the design of a natural, depoliticized and therefore target oriented work culture. The challenge was to find visual means of expression for the unique gravitational field of Dexina. The new Corporate Design solves this task through an exciting combination of clear and aspiring design elements, concise typography, euphoric color gradients and a natural positivistic style in the people photography. Together, these elements form an intuitive experience of the claim “People changing business”.