South Africa

2020

Ever Co Logo

Entrant Company

Magnetic Creative

Category

Corporate Identity

Client's Name

Ever Co Wildlife Conservation

Sub-Category

Logos

Everco exists to protect conservation efforts from extinction through the intersection of first-hand discovery, education and technology. With ‘Adaptability’ being a key brand value and strategic pillar for operation and communication, the brand needed a logo that could speak to this whilst standing out from the conservation crowd. The result is a living, breathing logo for conservation – a window into the natural world that is able to change depending on a particular species or project Everco wishes or needs to draw focus to. Unlike other conservation brands, no single animal is used as a static icon. Instead, any aspect of our richly diverse natural environment is able to be represented via an adaptable logo that also works to ensure recognisability.

Credits

Account Manager
Marie Hentschel
Art Direction, Creative Head
Lauren Frates
Copywriter
Dean Jackson, Russel Smith
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