Five Spice

Singapore is famed for its hawker centres, local eating houses that feature a dizzying array of
predominantly Singaporean, Malaysian and Chinese cuisine. So when the Jewel entertainment
complex, a newly created space connecting three terminals at Changi Airport, opened last year,
developers knew they wanted to include a version for their visitors.
We created a food court with a difference. The space needed to be upscale, have a
point of difference, reference its surroundings at Jewel – which boasts the world’s largest indoor waterfall – and work seamlessly with the rest of the building.
We wanted it to be the poshest, most upmarket hawker centre you’d ever seen. By
playing with the biophilia theme of the rest of the venue, we include historic botanical
illustrations in the original pitch, which the team then worked with to create large-scale murals
once the pitch was accepted. That mural also became the main theme for the rest of the brand
collaterals.
Inspired by an English botanist from the 1800s who came to Singapore and discovered
hundreds of species of plants and animals. The way she documented them in the early 1800s
was by doing illustrations. We studied her illustrations and we then created artwork in the style
of her drawings, which are very flora/fauna/jungle-esque, but done in a semi-scientific way.
Each collateral is different from one another. We wanted every item to feel different and unique.
From the staff uniform to table menu, water bottle and self-serve counters decorations and packaging, the possibility is endless and we took it far further to make sure the theme is carefully and strategically applied within the interiors.
It is not only seamlessly aligned with our interior design to the smallest details but also added an extra layer to the space.