KFCGaming ‘KFConsole Official Launch’

After 7 years of speculation, 2020 finally revealed the next-generation Xbox and Playstation consoles. Wanting to put KFC gaming at the heart of a key moment for gamers worldwide, we created a legitimate entry point into the console wars narrative, taking Xbox and Sony head-on with the launch of the “Official KFConsole”.
Planning for virality we took a strategic decision on timing, to reveal the KFConsole in a 24-hour window post the “first look” of Sony’s PlayStation 5. Not only was timing crucial, visually the KFConsole had to stand shoulder to shoulder with its competitors; gamers are highly critical of brands looking to capitalize on their community. The high production value, CGI asset we created made social media users and journalists alike question the authenticity of the console itself; could the KFConsole actually be a new and significant contender?
When it came to specs, we integrated the most frequent requests from gamers for next-gen consoles: 4k, 120fps gameplay and cross platform compatibility. This attention to detail further cemented KFC within the global conversation and demonstrated their understanding of the space. Integrating the brand we built the console in the shape of a KFC bucket & included a Chicken Chamber, to heat your favourite menu item - something we knew the new Xbox and Playstation hardware would lack...
Our social stunt was supported heavily via some of the UK’s top influencers, gaming communities & PR. We delivered in excess of:
14,600,000 impressions
3,600,000 engagements
5,600,000 million media views
368,000 google searches
80,000 social mentions
266 articles globally - potential reach of 2,295,034,500 (OTS)
The KFConsole launch has not only achieved incredible results, but solidified KFC as a brand synonymous within the gaming/esports community. When checking to see how our competitors were doing in the console race, turns out we did pretty well…
Twitter stats:
Playstation - https://twitter.com/PlayStation/status/1271193058210545665?s=20
4.7m views
9.8k comments
123k RT
302k likes
Xbox - https://twitter.com/Xbox/status/1205309613131718656?s=20
4.3m views
4.4k comments
32.9k RT
79.8k likes
KFConsole - https://twitter.com/kfcgaming/status/1271487675929890816?s=20
4.2m view
6.1k comment
64k RT
145k likes
We know what you’re thinking, when can you pre-order?