MUSE Platinum

2020

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Student Submission - Other

Client's Name

Niantic

Country / Region

United States

Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist
Paras Juneja
Creative Technologist
Sukratti Jain
Mentor
Marc Vosshall
Mentor
Philip Wogart
More Platinum Winners
Mobile App
2020
2020 MUSE Creative Awards Winner - eCommerce Mobile App

Entrant Company

Apply Digital

Category

Mobile App - E-Commerce

Country / Region

Canada

Website
2020
2020 MUSE Creative Awards Winner - Hospital Sisters Health System Website
Hospital Sisters Health System

Entrant Company

The Fource Group

Category

Website - Health

Country / Region

United States

Video
2020
2020 MUSE Creative Awards Winner - SENSEI The future of retail

Entrant Company

BluBlu Studios

Category

Video - Animation

Country / Region

Poland

Experiential & Immersive
2020
2020 MUSE Creative Awards Winner - Probably the highest beer sampling in the world
Pirinsko / Carlsberg Bulgaria

Entrant Company

proof.

Category

Experiential & Immersive - Promotions & Stunts

Country / Region

Bulgaria