Magtoff Vodka Logo, Bottle and Case

The Phoenix developed the Brand Essence, Identity, Visual Representation and Go-To-Market Strategy for Magtoff Vodka. This submission comprises the design of the Brand’s logo and packaging (bottle and case).
The Phoenix analyzed the competitive landscape for spirits, focusing on foreign and domestic premium vodkas. Magtoff’s logo, bottle and case designs do not intend to emulate market leaders but quite the opposite. The overall design is contemporary and reflects a cutting-edge brand - one that manufactures its product using the finest ingredients and latest production technologies. The Phoenix incorporated design elements that highlight and elevate the premium nature of the brand, while also providing a distinct look that differentiates Magtoff on and off premise.
The logo incorporates simple, yet refined geometrical shapes to create a brand mark that forms a uniquely-shaped “M” - representing the first initial of the Brand’s name. The logo also leverages the Brand’s rich color palette to convey a masculine, yet refined image. The logotype features custom-designed typography to further enhance Magtoff’s premium look and to reinforce differentiation versus other premium vodkas.