InVision's Design Better Illustration

InVision, the leading platform for digital product design and development, dominates our industry with creative branding across our suite of products, from our award-winning software platform to documentary films. InVision drives the discussion around the best ways to create and design digital products that people love. It's critical that our brand exemplifies what is possible with elevated design.

The illustrations for our Design Better book series stand apart as some of the best examples of our creative marketing approach. As a company, it’s our mission to empower cross-functional enterprise teams to participate in the digital product design and development process. Our desire to elevate the practice from a design-only activity into an approachable, collaborative motion is visualized within the cohesive mode and style of the illustrations, which always nod to the universal human experience.

Our books, available on the web and in print, pdf and audio file, are tools to explain best practices for our thousands of customers and the public writ large. The nine-book set is intended to be viewed as a series; illustrations are complementary and build on the same visual language. However, each book also has visual uniqueness, reinterpreting the points of the chapters in metaphors and scenes—heavy lifting for the content. For example, in the Business Thinking for Designers handbook, we use an Alice in Wonderland-inspired theme for the illustrations. Alice is shown as a designer going on a difficult adventure. The drawings move from a normal, grayscale world to a brilliant universe, where we visualize the greater understanding of her surroundings, how it all connects, and how she thrives within it. This parallels the book topic: A designer who is willing to learn business thinking and language is better equipped for impactful conversations to elevate the role of design within their company.

Our illustrations, created in-house and within our platform, communicate the InVision mission in an effective and inspiring way for millions of designers, developers and stakeholders creating some of the world's most important digital products.