MUSE Platinum

2020

Northwell Health - Together We Well,

Entrant

StrawberryFrog

Category

Outdoor Advertising - Billboard

Client's Name

Northwell Health

Country / Region

United States

Northwell Health “Fearless Leader” uses the power of animated storytelling to depict New York’s fight against the COVID-19 pandemic. The ad features a young girl who rallies New Yorkers to assist health care workers in the fight against the coronavirus. She and the essential workers of NY are ready to take the battle against the virus head-on. The iconic OOH was featured in major media placements such as the Manhattan Midtown Tunnel.

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