MUSE Platinum

2020

Vancouver's North Shore Rebrand

Entrant Company

Loki Creative

Category

Corporate Identity - Brand Identity

Client's Name

Vancouver's North Shore Tourism

Country / Region

Canada

Vancouver’s North Shore Tourism is a destination marketing organization comprised of three municipalities: The District of West Vancouver, The District of North Vancouver, and the City of North Vancouver that promotes the North Shore as a unique, multifaceted, four-season tourist destination. Loki Creative was hired to create a new strategy and brand identity that the whole region could get behind.

Vancouver’s North Shore’s visual identity represents the massive spectrum of activities and locations within the region. It was important to create a visual identity flexible enough to work alongside visuals from these varied activities and stakeholders as well as partner regions in Vancouver and British Columbia.

The logo’s elongated typography reflects the destination’s multiple perspectives with a nod to its history and indigenous carvings and the mountainous landscape visible from Downtown Vancouver that the area is so well known for 

Loki created a visual identity system that underscores The North Shores strengths: Community spirit, Outdoor recreation, Nature, and the proximity to the City of Vancouver. The vibrant and bold colours are inspired from the regions heritage and roots.

Credits

Co Founder & Creative Director
Paul Irwin
Co Founder & Account Director
Anisa Musmary
More Platinum Winners
Website
2020
MUSE Advertising Awards - Zircon Interiors High-Converting Homepage

Entrant Company

JMarketing Agency

Category

Website - Home Page / Landing Page

Country / Region

Hong Kong SAR

Website
2020
MUSE Advertising Awards - Leading Myself: Childhood Story

Entrant Company

Mondelez & SweetRush

Category

Website - E-Learning

Country / Region

United States

Video
2020
MUSE Advertising Awards - There's Something Different Here

Entrant Company

Klick Health

Category

Video - Business to Business

Country / Region

Canada

Experiential & Immersive
2020
MUSE Advertising Awards - FLUIDS

Entrant Company

GOOEST MEDIA TECHNOLOGYDAQING CO.,LTD

Category

Experiential & Immersive - Experiential & Immersive / Other

Country / Region

China

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy