2020
Welcome To Legal
Entrant Company
DeVito/Verdi
Category
Strategic Program - Digital Marketing Campaign
Client's Name
Country / Region
United States
The Welcome to Legal campaign was a fully integrated effort that used traditional and digital media strategies and tactics to engage and welcome a new underserved audience emerging from the growing cannabis culture in Massachusetts. We were inspired by weed being legal and our name literally being “Legal.” Once we put that together the idea just flowed from there. We love to have fun in our ads. And this connection looked to be really fun. Weed becoming legal is a big deal, yet so few brands and places openly welcome weed enthusiasts. We were happy to embrace this newly liberated demographic.
Credits
Entrant Company
Player One Trailers
Category
Video - Art & Design
Country / Region
United States
Entrant Company
Paradox Media Pte Ltd
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
Singapore
Entrant Company
MUSUBI Inc.
Category
Marketing & Promotional - Calendar
Country / Region
Japan
Entrant Company
Paul Gawman
Category
Marketing & Promotional - Illustration
Country / Region
Australia