2020
Welcome To Legal
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DeVito/Verdi
Category
Strategic Program - Digital Marketing Campaign
Client's Name
Country / Region
United States
The Welcome to Legal campaign was a fully integrated effort that used traditional and digital media strategies and tactics to engage and welcome a new underserved audience emerging from the growing cannabis culture in Massachusetts. We were inspired by weed being legal and our name literally being “Legal.” Once we put that together the idea just flowed from there. We love to have fun in our ads. And this connection looked to be really fun. Weed becoming legal is a big deal, yet so few brands and places openly welcome weed enthusiasts. We were happy to embrace this newly liberated demographic.
Credits
Entrant
Vinyl
Category
Website - Fitness
Country / Region
United States
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Affinity Creative Group
Category
Website - Corporation
Country / Region
United States
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Gallagher & Associates
Category
Experiential & Immersive - Exhibition Experiences (NEW)
Country / Region
United States
Entrant
Shoot You Ltd
Category
Video - Corporate
Country / Region
United Kingdom