2020
Welcome To Legal
Entrant Company
DeVito/Verdi
Category
Strategic Program - Digital Marketing Campaign
Client's Name
Country / Region
United States
The Welcome to Legal campaign was a fully integrated effort that used traditional and digital media strategies and tactics to engage and welcome a new underserved audience emerging from the growing cannabis culture in Massachusetts. We were inspired by weed being legal and our name literally being “Legal.” Once we put that together the idea just flowed from there. We love to have fun in our ads. And this connection looked to be really fun. Weed becoming legal is a big deal, yet so few brands and places openly welcome weed enthusiasts. We were happy to embrace this newly liberated demographic.
Credits
Entrant Company
Vitamin London
Category
Website - Information Technology (IT)
Country / Region
United Kingdom
Entrant Company
Gallagher & Associates
Category
Experiential & Immersive - Exhibition Experiences (NEW)
Country / Region
United States
Entrant Company
DeVito/Verdi
Category
Integrated Marketing - Nonprofit
Country / Region
United States
Entrant Company
OWDT
Category
Website - Health
Country / Region
United States