United States

2020

Welcome To Legal

Entrant Company

DeVito/Verdi

Category

Strategic Program

Client's Name

Sub-Category

Digital Marketing Campaign

The Welcome to Legal campaign was a fully integrated effort that used traditional and digital media strategies and tactics to engage and welcome a new underserved audience emerging from the growing cannabis culture in Massachusetts. We were inspired by weed being legal and our name literally being “Legal.” Once we put that together the idea just flowed from there. We love to have fun in our ads. And this connection looked to be really fun. Weed becoming legal is a big deal, yet so few brands and places openly welcome weed enthusiasts. We were happy to embrace this newly liberated demographic.

Credits

Copy Writers
Vinny Tulley, Alex Ashavarian, Mark Teringo, John DeVito.
Art Directors
Scott Steidl, Yanira Parsons Jones, Nick Ryan
Executive Creative Director
Runo Hall, Eric Schutte
Chief Creative Officer
Sal DeVito
Editor
Lee Schwinger
Editorial
AdCrafters
Producer
Barbara Michelson
Finishing
Homestead
Head of Digital Activation
Avi Cohen
Head of Search & Display
Colin McShane
Account Manager
Nick Ryan
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