2020
Welcome To Legal
Entrant Company
DeVito/Verdi
Category
Strategic Program - Digital Marketing Campaign
Client's Name
Country / Region
United States
The Welcome to Legal campaign was a fully integrated effort that used traditional and digital media strategies and tactics to engage and welcome a new underserved audience emerging from the growing cannabis culture in Massachusetts. We were inspired by weed being legal and our name literally being “Legal.” Once we put that together the idea just flowed from there. We love to have fun in our ads. And this connection looked to be really fun. Weed becoming legal is a big deal, yet so few brands and places openly welcome weed enthusiasts. We were happy to embrace this newly liberated demographic.
Credits
Entrant Company
Klick Health
Category
Video - Corporate
Country / Region
Canada
Entrant Company
Cairo Ad School And Miami Ad School San Francisco
Category
Student Submission - Other
Country / Region
United States
Entrant Company
STARMEN Design Group
Category
Website - Food & Beverage
Country / Region
United States
Entrant Company
Republiqe Clothing ltd
Category
Website - Fashion
Country / Region
United Kingdom