MUSE Silver

2020

t3_arquitectos

Entrant Company

Eduardo Miguel González Fraile

Category

Corporate Identity - Logos

Client's Name

Country / Region

Spain

It is the logo of an agency or architectural studio where 3 architects work. The design is intended to be very light and closed contour, forcing the image to be remembered precisely because of its vibration and repetition. This design is transferred to several elements that make up the brand and graphic image of the architecture studio. For example, as a buffer or seal that accompanies the signatures or boxes of the plans and also as an identification plate to place on the door of the workplace or on the street on the facade of the building. Depending on its use it will have different sizes and the materials will be different. On the outside a plastic sheet with the logo caught between two glasses as a sandwich will be sufficient protection. In general it will be made a white background with the color line that best suits the representation of what it identifies: it is very useful for example, for sets of folders or planes, placing the logo in the color of each concept, such as construction plans, installation plans, design plans, details, etc.
However, as understood both the background color and the color of the line can be adapted to convenience as well as materials and textures, always with the conditions of durability, readability and cleanliness. In the white part of the upper area you can put in the appropriate size the name of one or more architects, as indicated in the attached drawing. In this way a simple logo is very versatile and conveys the qualities that graphic design can attribute to an architectural studio: elegance, cleanliness and geometric quality.

Credits

Eduardo Miguel González Fraile
José Luis Lanao Eizaguirre
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