Brawny Bear Packaging Design

Brawny Bear is India’s 1st nutrition supplement crafted from dates, with the option to be mixed into yogurt, ice cream, milk, etc. The brand promised to stand out in the market through the versatility of the product itself – but introducing a product to new markets always presents a challenge in itself.
We worked closely with the Brawny Bear team to understand & create a sophisticated brand with the quirkiness to appeal to a younger demographic - and a brand that would have the capacity to challenge its market! The mascot, Brawny, became the core driving force of our campaign.
The packaging design is the result of a methodical process that captures the core essence of the brand, bringing it to life through cohesive visual language and the right balance of quirk & health. Our illustrative team meticulously molded the character traits, personality, and visual style to perfection.