2020
Choose love over hate
Entrant Company
proof.
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
Skapto
Country / Region
Bulgaria
Skapto is a small burger chain in Sofia, Bulgaria. The brand believes in three things: beers, burgers and buddies. No exceptions. To prove this they endorsed Sofia Pride 2018 with a special burger. Then suddenly the far-right political party VMRO attacked them via low ratings on their Facebook page. In 2018 we created the campaign Rate love over hate in which we invited people to help us by rating love over hate and succeed. In 2019 Skapto wanted to continue the conversation about normalcy that is part of the brand's philosophy.
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Credits
Entrant Company
Zbra Studios
Category
Website - Beauty & Cosmetics
Country / Region
United States
Entrant Company
Tronvig Group, Inc.
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Miami Ad School San Francisco, New York and Miami
Category
Student Submission - Other
Country / Region
United States
Entrant Company
Gricreative
Category
Website - Manufacturing
Country / Region
Turkey