MUSE Gold

2020

Choose love over hate

Entrant Company

proof.

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Skapto

Country / Region

Bulgaria

Skapto is a small burger chain in Sofia, Bulgaria. The brand believes in three things: beers, burgers and buddies. No exceptions. To prove this they endorsed Sofia Pride 2018 with a special burger. Then suddenly the far-right political party VMRO attacked them via low ratings on their Facebook page. In 2018 we created the campaign Rate love over hate in which we invited people to help us by rating love over hate and succeed. In 2019 Skapto wanted to continue the conversation about normalcy that is part of the brand's philosophy.

Credits

Creative Director / proof.
Angel Iskrev
Copywriter / proof.
Tsvetoslav Tsonev - Tsuro
Web Designer
Radoslav Panev
Client Service Director
Sava Ahmakov
Graphic Designer
Todor Angelov
More Gold Winners
Website
2020
MUSE Advertising Awards - TOSYALI HOLDING
Tosyali Holding

Entrant Company

Gricreative

Category

Website - Corporation

Country / Region

Turkey

Video
2020
MUSE Advertising Awards - Surprisingly Simple Home Loans

Entrant Company

FIRME Agency

Category

Video - Financial Services

Country / Region

Australia

Video
2020
MUSE Advertising Awards - JFK to Manhattan in 5 Minutes

Entrant Company

Valerie Joy Wilson

Category

Video - Travel

Country / Region

United States

Video
2020
MUSE Advertising Awards - Animated Scenerios & Coping Techniques
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Category

Video - Web Series / Webisodes

Country / Region

United States