2020

Choose love over hate

Entrant

proof.

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Skapto

Country / Region

Bulgaria

Gallery

MUSE Creative Awards Winner – Choose love over hate by proof. (Image 1)

MUSE Creative Awards Winner – Choose love over hate by proof. (Image 2)

About The Entry

Skapto is a small burger chain in Sofia, Bulgaria. The brand believes in three things: beers, burgers and buddies. No exceptions. To prove this they endorsed Sofia Pride 2018 with a special burger. Then suddenly the far-right political party VMRO attacked them via low ratings on their Facebook page. In 2018 we created the campaign Rate love over hate in which we invited people to help us by rating love over hate and succeed. In 2019 Skapto wanted to continue the conversation about normalcy that is part of the brand's philosophy.