MUSE Gold

2020

The Next “Leap of Faith” for ETFs

Entrant Company

Capital Communications

Category

Content Marketing - Publication Article / Column

Client's Name

BMO Global Asset Management - Canada

Country / Region

Canada

Faced with rising competition for exchange-traded funds (ETFs), BMO Global Asset Management commissioned a thought leadership series to spotlight its internal brain trust led by Kevin Gopaul, Global Head of ETFs and Chair of the Canadian ETF Association. Capital authored the following submission in Mr. Gopaul’s voice, drawing on his personal anecdotes, empirical data and more than 20 years of progressive industry leadership, with the ultimate goal of establishing BMO as an unmatched destination for Canadian Financial Advisors.

The content appeared in the February 2020 issue of the Insights eNewsletter, a monthly, bilingual publication dedicated to enhancing the BMO GAM brand, and developing “value-added” thought leadership that builds wholesaler profiles, relationships and credibility.

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