MUSE Platinum

2020

PUMA - Rush Pack

Entrant Company

Inertia Studios

Category

Video - Motion Graphics

Client's Name

PUMA FOOTBALL

Country / Region

United Kingdom

Inertia was commissioned to create a series of product films and key visuals showcasing a new range of high-tech football boots designed to improve player performance. From ball control to faster acceleration, our task was to take the key features and technical aspects of the shoes and bring them to life.

We combined advanced CGI techniques to create a highly detailed, photo-realistic 3D model of the boots. Dynamic motion design, featuring bold typographic layouts, combined with mesmerising 3D animation created a series of visually stunning product films that stand in a league of its own in the genre of football boot marketing. The Rush Pack animations were featured in PUMA's online stores, social channels, DOOH and in-stadium.

Credits

Directed, Animated & Produced
Inertia Studios
Audio
Zeligsound
Agency
ICHI Worldwide
More Platinum Winners
Video
2020
MUSE Advertising Awards - HPE Ransomware
Hewlett Packard Enterprise

Entrant Company

Shoot You Ltd

Category

Video - Corporate

Country / Region

United Kingdom

Publication
2020
MUSE Advertising Awards - BARE Magazine
Thoughtcloud Magazine

Entrant Company

McMillan Creative LLC

Category

Publication - Magazine

Country / Region

United States

Advertising
2020
MUSE Advertising Awards - Northwell Health -
Northwell Health

Entrant Company

StrawberryFrog

Category

Advertising - Advertising Campaign

Country / Region

United States

Strategic Program
2020
MUSE Advertising Awards - Uniquely UArts: The Campaign for Creative Capital

Entrant Company

SteegeThomson Communications

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

United States