MUSE Platinum

2020

PUMA - Rush Pack

Entrant Company

Inertia Studios

Category

Video - Consumer Product / Services

Client's Name

PUMA FOOTBALL

Country / Region

United Kingdom

Inertia was commissioned to create a series of product films and key visuals showcasing a new range of high-tech football boots designed to improve player performance. From ball control to faster acceleration, our task was to take the key features and technical aspects of the shoes and bring them to life.

We combined advanced CGI techniques to create a highly detailed, photo-realistic 3D model of the boots. Dynamic motion design, featuring bold typographic layouts, combined with mesmerising 3D animation created a series of visually stunning product films that stand in a league of its own in the genre of football boot marketing. The Rush Pack animations were featured in PUMA's online stores, social channels, DOOH and in-stadium.

Credits

Directed, Animated & Produced
Inertia Studios
Audio
Zeligsound
Agency
ICHI Worldwide
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