Vision: Make Pokemon part of your daily life to enrich the real world, from the minute you wake up to the minute you go to sleep. Unlike original Pokemon Go, it's not just about catching Pokemon. It's about living your life with your own Pokemon buddy - taking care of them and exploring with them. Feature Goal: Entice existing users and bring in users who haven't played in a while. Pokemon wants to encourage users to play outside and discover the outdoors.
Integrated Marketing Campaign