United States

2020

Sazerac House - Sophisticated Spirits Interactive

Entrant Company

Gallagher & Associates

Category

Experiential & Immersive

Client's Name

Sazerac House

Sub-Category

Experiential & Immersive / Other

Housed in a historic building at the bustling corner of Magazine and Canal—just a short distance from the original 1850s-era Sazerac Coffee House—the new Sazerac House museum is a 20,000-square-foot multi-sensory journey into the spirited culture of New Orleans. As visitors explore the new Sazerac House, it’s easy to see how New Orleans’ spirited heritage evolved over the years and influenced cocktail culture throughout the world. Sit down at Sophisticated Spirits interactive counter and you’ll see just how much that celebrated culture evolved into four quintessential New Orleans-style bars. This standout multimedia experience using a traditional bar with an interactive touch table and ultra-high-resolution displays to introduce people to modern-day New Orleans cocktail culture. Sit down, choose a drink, and enjoy a virtual cocktail mixed up by a master mixologist. From the Apothecary’s Peychaud’s Spritz to Miss Marie’s Gin & Tonic, visitors are invited to imbibe in one of New Orleans’ favorite past-times. Upon learning the mixologists’ personal stories, mixing methods, and balance of ingredients, you can’t help but feel inspired to try (or make!) something new. The Sazerac House compels visitors to craft their own cocktails and create their own memories with the help of some sophisticated spirits. In the end, becomes clear that New Orleans is the birthplace of cocktail culture. Recipes and stories have been handed down through generations of master mixologists who have honed and evolved the craft while inspiring the nation and creating an unparalleled craft culture. The Sophisticated Spirits interactive leaves visitors with a knowledge of what goes into crafting a fine cocktail, as well as empowered to make them at home. Altogether, it’s a fun and entertaining experience that’s been talked about throughout social media and the press.

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