2020
Probably the highest beer sampling in the world
Entrant Company
proof.
Category
Experiential & Immersive - Promotions & Stunts
Client's Name
Pirinsko / Carlsberg Bulgaria
Country / Region
Bulgaria
Pirinsko is a local beer brand. It is named after Pirin mountain. The second highest in Bulgaria. This is the place from which the water for its production comes from. The brand itself has deep connections with Pirin Mountains.
In 2019 Pirinsko launched a new product Pirinsko Ice. Beer filtred to -1 C degrees allowing long-lasting storage of aromas and giving an icy taste.
It had to be presented in an equally impressive manner.
Credits
Entrant Company
MOXY
Category
Website - Business to Business
Country / Region
Portugal
Entrant Company
Global - The Media & Entertainment Group
Category
Audio - Radio AD
Country / Region
United Kingdom
Entrant Company
DeVito/Verdi
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
United States
Entrant Company
Launch
Category
Website - Microsite
Country / Region
United States