2020
Probably the highest beer sampling in the world
Entrant Company
proof.
Category
Experiential & Immersive - Promotions & Stunts
Client's Name
Pirinsko / Carlsberg Bulgaria
Country / Region
Bulgaria
Pirinsko is a local beer brand. It is named after Pirin mountain. The second highest in Bulgaria. This is the place from which the water for its production comes from. The brand itself has deep connections with Pirin Mountains.
In 2019 Pirinsko launched a new product Pirinsko Ice. Beer filtred to -1 C degrees allowing long-lasting storage of aromas and giving an icy taste.
It had to be presented in an equally impressive manner.
Credits
Entrant Company
ValueLabs
Category
Website - Information Technology (IT)
Country / Region
India
Entrant Company
Holition
Category
Experiential & Immersive - In-Store Experiences
Country / Region
United Kingdom
Entrant Company
BINYAN STUDIOS
Category
Experiential & Immersive - Live Experiences
Country / Region
Australia
Entrant Company
Klick Inc
Category
Website - Professional Services
Country / Region
Canada