2020
Probably the highest beer sampling in the world
Entrant Company
proof.
Category
Experiential & Immersive - Promotions & Stunts
Client's Name
Pirinsko / Carlsberg Bulgaria
Country / Region
Bulgaria
Pirinsko is a local beer brand. It is named after Pirin mountain. The second highest in Bulgaria. This is the place from which the water for its production comes from. The brand itself has deep connections with Pirin Mountains.
In 2019 Pirinsko launched a new product Pirinsko Ice. Beer filtred to -1 C degrees allowing long-lasting storage of aromas and giving an icy taste.
It had to be presented in an equally impressive manner.
Credits
Entrant Company
STARMEN Design Group
Category
Website - Food & Beverage
Country / Region
United States
Entrant Company
Launch
Category
Website - Microsite
Country / Region
United States
Entrant Company
StrawberryFrog
Category
Outdoor Advertising - Billboard
Country / Region
United States
Entrant Company
Falcon's Creative Group
Category
Experiential & Immersive - Experiential & Immersive / Other
Country / Region
United States