MUSE Platinum

2020

Probably the highest beer sampling in the world

Entrant Company

proof.

Category

Experiential & Immersive - Promotions & Stunts

Client's Name

Pirinsko / Carlsberg Bulgaria

Country / Region

Bulgaria

Pirinsko is a local beer brand. It is named after Pirin mountain. The second highest in Bulgaria. This is the place from which the water for its production comes from. The brand itself has deep connections with Pirin Mountains.
In 2019 Pirinsko launched a new product Pirinsko Ice. Beer filtred to -1 C degrees allowing long-lasting storage of aromas and giving an icy taste.
It had to be presented in an equally impressive manner.

Credits

Creative Director / proof.
Angel Iskrev
Copywriter / proof.
Tsvetoslav Tsonev - Tsuro
Account Director / proof.
Sanya Stefanova
Account Manager / proof.
Toni Gradinarov
Production and Director
Bashmotion
Web Designer
Martina Misheva
Logistics
Bashmotion & proof.
Creative Lead / proof.
Maksim Stoimenov
Client Service Director / proof.
Sava Ahmakov
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