2020
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The HAKKASAN GRID is a multimillion-dollar, custom-built kinetic light installation that sets the benchmark for luxury nightlife throughout the world and breaks down silos between entertainment, art, and technology. It is an immersive dancing ceiling that enhances the venue’s previous design and transforms the show experience for the club’s audiences.
The Hakkasan Grid is the largest permanent kinetic light installation in the United States.
HAKKASAN GROUP is recognized for providing unforgettable experiences at its venues across the world. As a global hospitality leader, Hakkasan Group has raised the bar with the technology-driven and artistic transformation of its flagship Hakkasan Nightclub.
HAKKASAN NIGHTCLUB is the flagship Nightclub of the Hakkasan Group, located at MGM Grand Hotel & Casino in Las Vegas, Nevada. The Hakkasan Grid enhances the Hakkasan Nightclub’s design and is an awe-inspiring-pièce de résistance transforming the nightclub experience.
WHITEvoid GmbH was the design studio in charge of the creation and design of the Hakkasan Grid Kinetic light installation. The Hakkasan Grid was designed with 57, 4-foot seamless and sculptural custom-made Kinetic Lights pixel-mapped LED triangles that combine to form the HAKKASAN GRID 30-foot showpiece, which transforms itself into infinite shapes and colors.
KINETIC LIGHTS is WHITEvoid’s in-house brand that has engineered and manufactured the Hakkkasan Grid. It is comprised of 169 Winch LED/Pixel system, and 57 custom pixel-mappable LED Triangles. 16 of the triangles contain mirrors. Motion was developed and its controlled by its custom KLC software solution. This software integrated with the nightclub lighting system coordinating the overall nightclub design, including the ability to track the 16 mirrors with moving lights.
BOX OF WISHES developed this project with all the stakeholders above and numerous third-party vendors and consultants. From the first meeting to the unveiling, Box of Wishes provided the overall project planning, budgeting, procurement specifications, technical direction, onsite project management and vendor coordination on site. It has also, led the negotiations between all the major stakeholders. Negotiations lasted 6 months. On-site project execution took place over 6 weeks, without closing the nightclub during that period.
Credits
Entrant Company
Mirrored Media
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Social Media - Social Media Campaign
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United States
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Magnetic Creative
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Strategic Program - Digital Marketing Campaign
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South Africa
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Ceros
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Content Marketing - Infographic
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United States
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Miami Ad School San Francisco, Miami and New York
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Student Submission - Other
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United States