2020

The Store That Sells Nothing

Entrant

Miami Ad School San Francisco, Miami and New York

Category

Student Submission - Other

Client's Name

North Face

Country / Region

United States

Egyptian women are in crisis, their self-expression and right to explore stripped away and suppressed. With stifling statistics to support this notion (like the fact that 92% of women between the ages of 15 and 49 have been victims of genital mutilation), we’ve made it our mission to take a stand.

So North Face will open the first ever store that sells nothing and the first ever store in Egypt that helps a population of women who have been taught that exploration is wrong, to explore themselves and the outdoors.