United States

2020

The Store That Sells Nothing

Entrant Company

Miami Ad School San Francisco, Miami and New York

Category

Student Submission

Client's Name

North Face

Sub-Category

Other

Egyptian women are in crisis, their self-expression and right to explore stripped away and suppressed. With stifling statistics to support this notion (like the fact that 92% of women between the ages of 15 and 49 have been victims of genital mutilation), we’ve made it our mission to take a stand. So North Face will open the first ever store that sells nothing and the first ever store in Egypt that helps a population of women who have been taught that exploration is wrong, to explore themselves and the outdoors.

Credits

Art Director
Passant El Mohdar
Copywriter
Roselyn Grace
Art Director
Pedro Sacilotto
Copywriter
Hatem El Akad
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