MUSE Gold

2020

Zue Botanicals - Pro Latina Beauty Brand USA

Entrant Company

Nocave Media

Category

Website - Beauty & Cosmetics

Client's Name

Zue Botanicals

Country / Region

United States

As Zue Botanicals started shifting to a Latin and Hispanic market by the end of 2019, they needed to adjust their digital presence, in a way that could feel cohesive with all the efforts they've been doing. Our eCommerce redesign proposal speaks to a new audience, maintaining Zue's values and strengths.

For the development of Zue Botanicals we had two objectives:

1. Design: Aiming towards a natural look while maintaining the spark of the Latina women heritage

2. Marketing: Create social proof elements on the homepage to give the feeling of a trustworthy brand. We did this by highlighting the categories of "As Featured In" and the photos and reviews of real customers. This with the sole purpose of generating trust and social proof in the brand and its products. We also added a "Real Results" section alongside the "Awards and Mentions" section, with the purpose of generating trust and confidence in the potential customer

And lastly, we added Satisfaction Guarantee Icons at checkout so that the process of purchase "felt" secure from the beginning to the end.

Credits

Creative Director
Sebastian Terán
Accounts Managing Director
Kathy Albizury
CMO
Gabe Maya
Web Developer
Jean Paul Irragori
Website Design
Paola Guerrero
More Gold Winners
Corporate Identity
2020
MUSE Advertising Awards - MEK Review | Brand Identity

Entrant Company

Kairos Studio

Category

Corporate Identity - Brand Identity

Country / Region

United States

Video
2020
MUSE Advertising Awards - It's Her Turn
Lauriston Private Girls School

Entrant Company

Creativa Studio

Category

Video - School / Universities

Country / Region

Australia

Audio
2020
MUSE Advertising Awards - Newscenter 88 4-6-18

Entrant Company

WMUL-FM

Category

Audio - Radio Program

Country / Region

United States

Video
2020
MUSE Advertising Awards - VHS - Very Hoonigan Show

Entrant Company

Hoonigan

Category

Video - Automotive

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy