MUSE Gold

2020

LG's The Check-In

Entrant Company

Brand Definition

Category

Publication - Newsletter

Client's Name

LG Business Solutions

Country / Region

United States

LG’s The Check-In is a bi-monthly newsletter on the hospitality market and the technology that drives the guest experience. The Check-In is designed to showcase LG’s industry-leading hardware and software while keeping the LG team and customers up to date on the latest consumer trends, industry news and the LG Hospitality program updates.

LG offers high-performing, reliable and aesthetically enhanced televisions; innovative, standards-based system management solutions like Pro:Centric that enhance hotel efficiency and personalization; unparalleled service and support; and a culture of partnership with the best, most stable team in hospitality. The Check-In content promotes this message and humanizes LG’s hospitality business by highlighting team members in each story and featuring their headshots wherever they are mentioned.

Every other month, more than 4,500 hospitality professionals receive The Check-In with updates from LG’s team and other industry experts. The Check-In was created to be as comprehensive as any audience member wants with a PDF attachment that covers every story at a high-level and links to a more in-depth look at each article on The Check-In’s Medium website.

Credits

Daniel O'Connell
Deej Savage
Emily Ost
Chris Hertzog
Erin Buck
Paul Vitellaro
Mike Kosla
Garry Wicka
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