United States

2020

AdWeek Display Graphics_Promotions

Entrant Company

AARP

Category

Event

Client's Name

AARP

Sub-Category

B2B Event (NEW)

As the sponsor of the AdWeek Gala, AARP used this opportunity to announce the collaboration with Getty Images on the creation of a curated collection of images that better reflect the image of aging. Research showed that this audience felt that current media images didn’t accurately capture the life stage and imagery needed to better reflect a more authentic point of view to better capture this market.

Credits

Director of Brand Strategy and Creative Services | AARP
Mike Hilker
More Gold Winners
2020
United States

Entrant Company

Miami Ad School San Francisco, Toronto and Miami

Sub Category

Other

2020
United States
Jump Creative

Entrant Company

Jump Creative

Sub Category

Design / Web Agency

2020
Australia

Entrant Company

Moonshine Agency

Sub Category

School / Universities

2020
Canada
Home Equity Bank

Entrant Company

Zulu Alpha Kilo

Sub Category

Financial Services