2020

AdWeek Display Graphics_Promotions

Entrant

AARP

Category

Event - B2B Event

Client's Name

AARP

Country / Region

United States

As the sponsor of the AdWeek Gala, AARP used this opportunity to announce the collaboration with Getty Images on the creation of a curated collection of images that better reflect the image of aging. Research showed that this audience felt that current media images didn’t accurately capture the life stage and imagery needed to better reflect a more authentic point of view to better capture this market.