United States

2020

AdWeek Display Graphics_Promotions

Entrant Company

AARP

Category

Event

Client's Name

AARP

Sub-Category

B2B Event (NEW)

As the sponsor of the AdWeek Gala, AARP used this opportunity to announce the collaboration with Getty Images on the creation of a curated collection of images that better reflect the image of aging. Research showed that this audience felt that current media images didn’t accurately capture the life stage and imagery needed to better reflect a more authentic point of view to better capture this market.

Credits

Director of Brand Strategy and Creative Services | AARP
Mike Hilker
More Gold Winners
2020
United States

Entrant Company

Mountain View Group, Ltd.

Sub Category

Technology / Science

2020
Germany
CGTN, China Global Television Network

Entrant Company

Perfect Accident Creative Services GmbH

Sub Category

News / Feature

2020
United States
Bornstein Seafoods

Entrant Company

Drake Cooper

Sub Category

Food & Beverage

2020
Argentina

Entrant Company

Radio Mitre

Sub Category

Documentary