2020
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As the sponsor of the AdWeek Gala, AARP used this opportunity to announce the collaboration with Getty Images on the creation of a curated collection of images that better reflect the image of aging. Research showed that this audience felt that current media images didn’t accurately capture the life stage and imagery needed to better reflect a more authentic point of view to better capture this market.
Credits
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Brand Definition
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Publication - Newsletter
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United States
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Miami Ad School Europe
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Student Submission - Student Web / App
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Canada
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Cassette Concepts limited
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Marketing & Promotional - Marketing Item / Other
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United Kingdom
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Yu Chen Design
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Student Submission - Student Branding Campaign
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China