2020
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As the sponsor of the AdWeek Gala, AARP used this opportunity to announce the collaboration with Getty Images on the creation of a curated collection of images that better reflect the image of aging. Research showed that this audience felt that current media images didn’t accurately capture the life stage and imagery needed to better reflect a more authentic point of view to better capture this market.
Credits
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Studio Simpatico
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Website - Business to Business
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United States
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Miami Ad School San Francisco, New York and Miami
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Student Submission - Other
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United States
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Hakuhodocheil
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Advertising - Online AD Campaign
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South Korea
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Drake Cooper
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Photography - Food & Beverage
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United States