Knorr Concentrated Chicken Bouillon - The Secret of Mastery

We were assigned to create a social campaign for Knorr Concentrated Chicken Stock swop event, and we came up with the idea of 'The Secret of Mastery' as there’s no better way to inherit the mastery than from a master chef himself. The Knorr Concentrated Chicken Stock is 2x meatier, and it’s able to create extraordinary and flavourful dishes – we illustrated the 2x meatier concept with a fictional Chinese ‘Wuxia’ story that showed how the master chef was able to cook up extra scrumptious dishes that impressed the disciple using the Knorr Concentrated Chicken Stock, while the disciple found deficiency in the ingredients he used. As the plot developed, the chef master revealed his secret, the Knorr Concentrated Chicken Stock, followed by highlighting the key selling points of the product. In line with the ‘Wuxia’ theme, the video was presented with Chinese text accompanied by English subtitles.