MX Anywhere 3 The

The MX Anywhere 3 Mouse from Logitech is one of the most advanced mouse with features which ideal for professional and personal use. It can switch between 3 computers, track across almost any surface-including glass, can scroll sideways apart from it being ergonomically and aesthetically designed.

To promote the product during the launch phase, Logitech wanted to send the mouse to some key tech media editors as well as some influencers and get them to try the mouse. The objective was to create awareness, get them to use it and get favourable reviews.

The agency was asked to design a media kit to help achieve the above.

We chose a feature that would easily associate with a favourite pass time in the UAE – Off roading. The vast desserts support this activity providing an ideal creative hook. The mouse works on any surface and that makes it a – “ALL TERRAIN MOUSE”

The creative used this concept and designed the media kit like a display of an off-road vehicle mounted on a chassis with large wheels giving it an all terrain look. This unit was mounted on a base with a backdrop of the desert for right ambience.

Once the product was lifted, there was a ready reckoner with the features. The reverse had a small quiz linked to each point thus making it engaging and easy to recall the features.

Below the ready reckoner were three mouse mats made of laminate, glass and one regular mouse mat. The user could use the different mats and get to experience the “All Terrain” feature.

Once the mouse mats were removed, there was a tray with inlays indicating that it can be used as a pen and miscellaneous item holder. One Logitech branded pen was also provided. This ensured the unit had a longer shelf life , a functional benefit and served as a constant reminder.

Intrigue, education, trial and retention were all achieved.